Yifan XU

I'm a game designer and experience creator who came up through the business world before landing in interactive media. That unusual path gives me something most designers don't have: I think about systems, economics, and user behavior simultaneously.

At Adia, I managed 3D art pipelines for AAA titles including Death Stranding 2 and Dragon Hunter — coordinating modelers, animators, and concept artists from concept to engine-ready delivery.

Before that, I advised institutional investors across three continents at Capvision — building a habit of data-driven decision-making that still shapes every design choice I make today.

Now pursuing my MFA in Interactive Media at the University of Miami, I'm channeling all of it into games and digital experiences that are rigorous, surprising, and human.